Marketing is, in principle, about satisfying the wants and needs of customers. The study of marketing includes understanding how an organisation identifies, anticipates and nurtures customers' wants and needs, then organises resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships between the customer and the organisation.

Bachelor of Business with a Major in Marketing gives students an understanding of contemporary marketing principles, and equips with the skills needed to market products and services in today’s economy. Students will learn how to create and implement marketing strategies that effectively communicate with an audience, drive sales and grow customer loyalty.

Students will learn from experienced and dedicated marketing professionals, and complete practical work-related projects in association with industry to be job-ready by graduation.

Our degree allows to work in any industry, anywhere in the world, in fields such as brand management, service design, marketing strategy, product development, and the many areas of digital and non-digital marketing communication

The objectives of the course are to:

• To gain the s kills necessary to conduct business activities using contemporary tools.
• Ability to analyze quantitative and qualitative information using contemporary tools to facilitate informed marketing decision making strategies.
• Critical thinking and problem-solving skills by assessing and interpreting source materials, evaluating arguments, examining and applying both case-based and real-world business based projects, as consulting teams in the development of business and marketing plan solutions.
• Skills to manage communication initiatives to create and implement marketing plans that achieve organizational goals.
• Professional and persuasive communications skills through a variety of media (traditional, emerging, and technology driven).
• Collaboration skills with all functional areas of an organization (accounting, human resources, operations, production, marketing, sales etc.).
• Skills necessary to work effectively in teams, assuming roles of leader and follower, as appropriate.
• A better understanding of human society and how to contribute to it through liberal education studies.
• Identify the human resources needs of an organization or department.

Upon successful completion of this course, participants will be able to:

• Demonstrate a significant understanding of the fundamental concepts of accounting, business law, economics, finance, management science, management and organizational behavior, and marketing.
• Evaluate business problems from the perspective of multiple business disciplines and then formulate, communicate, and defend recommendations to decision-makers based on those evaluations.
• Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
• Use professional sales techniques to make a sale.
• Evaluate the impact of changing global, political, economic, competitive, environmental, cultural and social systems on marketing strategy development.
• Address marketing problems and opportunities using a variety of strategies and tactics.