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The course syllabus has been designed to help meet the needs for skilled and knowledgeable individuals in this rapidly diversifying industry. The syllabus develops practical skills across range of working roles, as well as provides a global and local perspective on travel and tourism. Students gain an overview of the industry, and learn about popular destination, customer care, working procedures, travel and tourism products and services, and marketing and promotion. Through their studies, students will gain an understanding of the concepts, models and theories used within the industry, and also enhance their skills of investigation, analysis, interpretation and evaluation.
To help prepare students to take full advantage of future opportunities, they will be encouraged to participate in visits to appropriate travel and tourism organizations and destinations. Such activities will help the individual students to clearly
· Develop an understanding of the scale and importance of the industry
· Appreciate the importance of host destinations and communities to the industry and the importance of sustainable development
· Appreciate the positive and negative impacts that the industry may have on people, environment and economy
· Appreciate the global and dynamic nature of the industry.
Furthermore, participation in such activities will help students to gain a knowledge and understanding of travel and tourism industry that is fully appropriate to the needs of an employee working at the operational level with direct contact with customers. Indeed, it can be argued that the acquisition of such knowledge and understanding will clearly relate to that required of an employee working in the industry.
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